Case Studies / Hi-Malt

Hi-Malt

Task: Implement, Execute and Manage a highly digitalized National Consumer Promotion for one of Consolidated Breweries’ products, Hi-Malt.


Deliverables:

  • To employ mainly SMS shortcode, Online PR, Online Advertising and Call centre to: Increase Sales/Revenue, Obtain Consumer Demographics
  • Reward Consumers

Result:

  • Increased Participation
  • Over 28,000 Facebook likes were generated