Case Studies / Lifebuoy


Task: The Goal was to deliver 5,000,000 Pledges via the Digital Platform to defeat Diarrhoea in Nigeria and in Africa at Large.


  • To employ SMS, Email, Dealfish, Twitter, Facebook, Blackberry broadcasts and Popular Blogs  to gain 4,700,000 pledges by the 15th of Oct, 2011.


  • In total 5,787,707 pledges
  • 5, 765,234 pledges on the website
  • 22,473 SMS