Case Studies / Pepsi

Pepsi

Task: Activate an online campaign around the announcement of New Pepsi Ambassadors - Wiz Kid and Tiwa Savage.


Deliverables:

  • Increase brand's association with music
  • Endear Targets to brand through the music stars
  • Portray brand as youthful and fun
  • Increase Facebook likes to 25,000

Result:

  • Increased Participation
  • Over 28,000 Facebook likes were generated